Current pain points:

File dispersion is difficult to manage: Market analysis report generated by retail enterprises, Promotion scheme, A large number of documents such as training materials, Distributed on employees' computers, U Intradiscal, Difficulty in centralized and unified management.

It is difficult to find massive files: Massive files are scattered everywhere, So that important documents are flooded "The ocean of documents" in, It often takes time and effort to find a specific document, No way to find it.

Files are easy to lose and leak: Once the employee's computer hard disk is damaged, Virus invasion, U Disk loss, Unclear turnover of employees, It is likely to cause loss of important documents, leakage.

Application Scheme:

360 Yifang Cloud builds a unified file storage platform for the retail industry, Users can press the product line, Brand line, SKU Such features can effectively classify and uniformly store commodity data, By searching for keywords (file name, Document content, Labels, etc) , Can quickly and accurately find the required documents. When an employee leaves, You can 360 Yifang Cloud hands over documents to new employees by one click.

Current pain points:

Headquarters documents are difficult to issue: Retail FMCG enterprises mostly use direct stores, Regional agents, Franchisee, Self operated or third-party e-commerce platforms, Complex sales network. Through traditional QQ/Distribute product data by mail, Promotion scheme, Sales policy, It is easy to cause various channels not to be timely, Accurately implement relevant activity plans, Especially in double 11, double 12 period, It will greatly affect enterprise performance.

Uncontrolled document circulation: Promotion policy documents are trade secrets, Traditional document management and transmission methods cannot effectively control the document circulation process, Risk of disclosure.

Application Scheme:

adopt 360 Fangcloud, Headquarters and stores, The agent realizes the sales policy, Promotion scheme, Real time sharing of commodity data and other documents, Automatically synchronize to the latest version after file update, No need to resend. The watermark preview function can be enabled, It is convenient to track the flow path; You can also set accessible objects for files to be shared／term, Whether it can be downloaded, etc, Ensure file safety and control.

Current pain points:

Low efficiency of cross department collaboration: In pairs 11 Promotion activities as an example, Usually led by the Marketing Department, Coordinate the cooperation of all departments, Project plan, Execution plan, Progress report, The adjustment of the scheme requires all participants to communicate in multiple rounds of meetings, create together, Propaganda and implementation, In case of business trip or agenda conflict of some members, Inadequate attendance, Will affect the progress of the activity. in addition, Employees of the Marketing Department via email/WeChat/QQ And other methods to issue data or collect and integrate data from various departments, Repeated modification, Multiple confirmations, Back and forth transmission, Very inefficient collaboration, The execution cycle will be lengthened virtually.

Application Scheme:

You can use the 360 Yifang Cloud creates shared folders, Invite department members to join the collaboration. Each department member can upload the data file to the shared folder, In this way, the activity materials required by the Marketing Department can be collected quickly, And can be ready at any time@The other side comments and communicates, Two or more parties can edit the same document online at the same time, Flexible file modification. The updated latest version of documents shall be synchronized to the whole staff in real time, No need to upload and send repeatedly.

Current pain points:

Inconvenient information synchronization across enterprises: for example, Cooperation with external advertising companies in marketing activities, Professional promotional videos produced by the other party, Materials such as activity posters. Project communication, Scheme co-creation and modification, The back and forth transmission and repeated editing of documents can only be done through WeChat/QQ/E-mail and other traditional methods, Low efficiency, inconvenient.

Large files are difficult to transfer: General use of advertising agency employees PS/AI And other professional software to produce high-definition posters, Every modified version needs to be exported png/jpg Format file, utilize QQ/WeChat/Send it to the retail enterprise team for review by mail. Large file transfer is limited, The poster preview in professional format is inconvenient.

Application Scheme:

360 Yifang Cloud can realize file sharing between the marketing department and external advertising companies, Avoid the trouble of repeatedly transferring large files back and forth. The historical version generated by each modification and update of promotional materials is saved in the system, Users can trace at any time. Retail employees do not need to download professional files, adopt 360 Yifang Cloud can directly preview online PS/AI, Video and other professional format files.

Current pain points:

Difficult to establish store management cooperation: To ensure brand unity, The headquarters needs to decorate the new store, display, Uniform standard of decoration style, The headquarters or regions need to send personnel to each store for on-site supervision, High travel costs.

Difficulty in store display management: Different areas, The display level varies among different stores, However, due to the lack of a unified and efficient feedback channel, The headquarters and regions can not obtain the store listing map in time, Unable to provide timely guidance.

Difficult to track store data: Complex sales network, Difficult to collect and summarize information, Low efficiency, Headquarters Easy and Regional, Information fault between stores, Unable to grasp each area in time, Dynamics and market trends of each store.

Application Scheme:

360 Yifang Cloud builds an information sharing platform for retail enterprises, Store staff via mobile APP You can view the decoration renderings of the headquarters, Construction plans, Display Standard , Training materials, etc, You can also decorate the storefront photographed by your mobile phone／Display diagram, Sales data／Upload and share market analysis and other documents to the headquarters. The headquarters can also set permissions for store employees, For example, you can only view, Unable to download and share, Avoid data leakage.

Current pain points:

Training documents are complex, Lack of real-time learning platform: Most retail FMCG enterprises have scattered stores, A large number of shop assistants. In order to ensure the standardization of service in each store, It is often necessary to provide products to the employees of each store, service, display, Various professional trainings such as sales skills. A large number of training materials are generated, How to quickly obtain information and learn in real time has become a problem for store clerks.

Application Scheme:

adopt 360 Fangcloud, The training department of the retail enterprise headquarters can upload various training materials to the knowledge base, Share with the clerk, And flexibly set permissions for the shop assistants. Shop assistants can use their mobile phones or iPad And other mobile terminals for real-time viewing and learning, But can't download and share, Avoid data leakage.