Yifangyun in Beijing Chain Conference, Discussion on enterprise service mode

3 month 31 day, Beijing［chain］The conference was held at Crowne Plaza Chaoyang youtang as scheduled, The conference invited a number of outstanding representatives from major cities across the country in the field of enterprise services. At the meeting, Guests shared their thoughts on enterprise service mode, And explore the forms of business and technological change.

FangcloudFounding Partner and COO Liu Chao was invited to attend the meeting, Liu Chao participated in the conference as a speaker［Homesick］column, With the vice president of personal promotion who also comes from the enterprise service field, OneAPM founder, Founder of wild dog technology and qiniu cloud storage CMO dialogue, Discuss the real difficulties and trends of entrepreneurship in the field of enterprise services.

The enterprise service market has to be benchmarked with the United States

Compared with the United States, In terms of market share, to B Enterprise and to C There is a huge gap between enterprises, The key factor causing this gap is information construction. China's informatization construction is about ten years behind that of the United States, In terms of enterprise services, The level of market education in China and Europe and the United States is completely different.

Guests from the course of informatization construction in China and the United States, In depth analysis of the reasons for the huge gap between China and the United States in informatization in terms of understanding of collaborative innovation and human cost. meanwhile, Guests pointed out that everything has two sides, There must be huge business opportunities hidden behind the gap, There are also many difficulties behind the business opportunities.

There are three aspects of problems summarized according to entrepreneurial practice:

1. Width of technology construction and innovation degree of product development;

2. Enterprise pair SaaS Depth of understanding of the industry;

3. Market awareness of users and education level of enterprise service mode.

Chinese users' awareness needs to change

At the level of user awareness, FangcloudFounding Partner and COO Liu Chao analyzed the difficulties encountered by yifangyun products in breaking through the market, It is believed that user awareness needs to be cut in from two aspects, On the one hand, employees' awareness, On the other hand, the consciousness of the boss.

According to the user survey of Yifang cloud, Almost every employee will be very unaccustomed to the first three days of registering Yifang cloud, I feel that migrating a large number of files is very cumbersome (Ps: In fact, users are not used to using Yifang cloud synchronization terminal, After installing the synchronous end, File migration can be completed by one click dragging) , I even wonder why I need to store my work output on Yifang cloud, Put it on the invisible cloud? But three days later, employees found that yifangyun was very helpful to their work, such as: You don't have to bring a heavy computer home, After the boss called, You can share the information your boss needs with one click anytime, anywhere.

For the boss, The boss is most concerned about information security, They will worry about the safety of data on the Yifang cloud? Change of boss consciousness, It needs the cultivation of the market environment and the attention and attitude of service providers to information security, such as: Virtual payment products built on Alibaba cloud -- Alipay, Completely break the habit of users using cash transactions, even to the extent that, For modern people, You can take no cash in a month, but you must not take mobile phones or other tools that support virtual payment. Alipay built on Alibaba cloud, Let users from worry to accept, Finally, from acceptance to inseparability, Alibaba cloud's technology to ensure data security is hard enough, It is also the result of the overall market environment.

Although enterprise service is a slow thorny road, But all service providers are very optimistic about the prospects of this industry. Service providers hope to solve users' problems in terms of products and services, We also hope to help users solve problems more prospectively, Realize value.

in fact, SaaS The biggest strategy for entrepreneurship in the field is "Customer success" , "We need to carefully analyze what customers want, The only thing that needs to be done, Is to listen to customers, Nothing else. "

Enterprise service mode drives innovation of working mode

Beson CEO Ji Weiguo said: "In fact, a company that is really customer-oriented, This value should be reflected in all aspects of their employees' behavior. It can be reflected in the process of providing services to external customers, Such as pre-sales, sale, implementation; It can also be reflected in the product development process aiming at customer success; It can be reflected in the process of providing support to internal customers, Such as finance, administration, Market and HR personnel. "

Beisen builds a customer success system with full participation, In strategy, system, Out of process, It also optimizes the working methods and efficiency of employees, Improve the comprehensive experience of customers in the process of cooperation with Beisen.

When everyone believes that the purpose of sales is to sell products, Beisen has instilled the concept of customer success into the sales team, The first reaction of the salesperson when meeting the customer is: What is the customer's problem? What kind of solutions can Beisen provide? It's not what products Beisen can buy. So at the beginning of customer contact, Sales will spend more time understanding customer needs in detail, Collect customer information, Feedback to pre-sales Department; Provide targeted solutions after fully studying customer needs before sales, Before the formal plan is sent to the customer, discuss and modify repeatedly with the salesperson whether the plan can effectively meet the customer's needs.

In the past, customer information was collected through many email exchanges, Upload and download attachments many times; The scheme is transmitted more frequently in the discussion and modification stage, communicate, Cycle of modification, Because different tools are used in the three links, The platform is carried out separately, which is cumbersome and inefficient. In order to establish a unified database, It is convenient for sales and pre-sales personnel to back up data, Find calls and shares, Beisen introduced Yifang cloud file management and collaboration platform, Create a cloud file database.

Yifang cloud helps Beisen realize customer information, Historical scheme, Secure storage and backup of enterprise files such as materials, Build a convenient file sharing space for employees, Not only can file transfer be reduced, arrangement, Time consumed in search and other work, It also realizes the effective interconnection of resources, Make full use of all kinds of materials and materials. also, The portable database established by Yifang cloud allows salespeople to get rid of the restrictions of equipment and location, Realize remote collaboration and mobile office.

Establish customer data archives.

Sales personnel can collect customer data for centralized storage and backup on Yifang cloud platform, Establish customer data files, Better customer research, Avoid scattered storage, Data loss caused by equipment damage, etc.

Establish a pre-sales plan database.

Upload the project plan to the department database for sharing after it is made before sale, Department personnel realize data exchange, At the same time, the output includes excellent schemes, Template, Presentation data, Sales kit including success stories, Share it with sales staff on Yifang cloud platform.

Get the latest sales information in real time.

Sales in the process of visiting customers, The latest solutions can be obtained in real time through mobile devices such as mobile phones, Sales materials such as contracts.

Achieve efficient project collaboration.

Enterprise level work plan management platform built by Beisen tita Access Yifang cloud file management module, Get through the data acquisition in the project, Sharing and retention, Achieve truly efficient project collaboration.

Smoothly carry out remote training cooperation.

Training courses are placed directly in the collaboration folder, Bring local lecturers into collaboration, Instructors can enjoy the latest courses, No email required, More convenient to save courseware.

The optimization of the service mode of enterprises to customers drives the innovation of the working mode of all staff, And the simple and efficient cloud working mode also promotes all staff to better serve customers, Truly Beisen's "Customer success" Strategy provides assistance.